Research Tip

    In focus groups, avoid drawing conclusions from isolated comments or assuming that a participant from a particular demographic group is representative of all the members of that group. Look for common themes or threads between responses.

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    Mail Survey Length - 09/09/10

    A one-page mail survey can actually have a lower response rate than a four-page survey. The key to survey response is making the survey look and feel like it is important
     



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